Bertone Auctions Off Some of its Most Recognizable Concepts to Avoid Insolvency

Here lies Bertone, the famed Italian automotive design house, bankrupt and on almost on the verge of death. The once legendary company was forced to sell its most prized possessions – six concept cars – to appease the bankruptcy commission and also to remain afloat. RM Auctions of London handle the sale at this past weekend’s Concorso d’Eleganza Villa d’Este 2011.

So what delectable concepts were the vultures able to get their beaks into? Well, there’s the 1967 Lamborghini Marzal that once graced the Monaco Grand Prix and is often cited as the inspiration for the Espada of the following year.

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The Wonderful Alfa Romeo GT Cabrio that Never Was...

The Alfa Romeo GT was a fairly successful small coupe built between 2003 and 2010. Its clean styling courtesy of the Bertone design house and its sweet handling led to sales of 80,832 units worldwide. But did you know that Bertone also conceived a convertible version of the car? In 2003, the Italian design house and coachbuilder built a one-off, four-seat soft-top version of the GT for Alfa Romeo, in order to convince them it was worth making.

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Jaguar Dismisses Bertone's B99 Sports Sedan Concept

One of the highlights of this year's Geneva Motor Show was the B99 design study for an entry-level Jaguar sedan by Bertone. The concept car was created independently by the Italian design house, without the involvement of Jaguar. Therefore, the B99 does not preview the design of the future X-Type, as confirmed by a top Jaguar executive.

“It is not our concept. We appreciate the fact that Jaguar is interesting enough for people to do a concept around. It's not that we are offended by it, or against it - it is just not for us," Adrian Hallmark, Jaguar's global brand director, told Automotive News at the Geneva Motor Show.

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Video of Bertone's B99 Baby Jaguar Concept for a BMW 3-Series Rival

One of the most talked about prototype models at this year's edition of the Geneva Motor Show is Bertone's concept for an entry-level Jaguar sports sedan called the B99. While the British automaker has turned a new page with the designs of its latest XF and XJ saloons, Bertone proposes a modernized version of the classic Jaguar three-box saloon. For some it works fine, for others it's an unnecessary throwback to old times. Watch the video after the break and tell us what you think in the comments section below.

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