2011 Dodge Durango puts on a Fiery Show at Cherry Blossom Parade [with Videos]

There's an old saying that any advertising is good advertising, but something tells us that the media attention received by the 2011 Dodge Durango Citadel at this past weekend’s National Cherry Blossom Festival Parade in Washington D.C. isn't exactly what the Chrysler Group had in mind for publicity.

As you can see after the jump in a small sample of the videos that made their way onto the web, a brand new Dodge Durango that was towing a parade float carrying a band, suddenly started blowing smoke from under the hood.

The driver was forced to come to a halt and open the bonnet to see what was going on. The situation only got worse as flames started spilling out and eventually something blew up. At the same time, the parade came to a stop and the crowd went video-crazy.

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Marchionne Says Jeep Grand Cherokee Platform Could be Used on New Fiat, Alfa Romeo and Maserati SUVs

Launched in June, the new Jeep Grand Cherokee has enjoyed a massive success, as sales last month were up 291% compared to October 2009. So it comes to no surprise that Sergio Marchionne, CEO of Fiat and Chrysler, is considering the use of the Grand Cherokee's architecture on a variety of new models including Fiat, Maserati and Alfa Romeo SUVs, and possibly for a future Chrysler variant.

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Dodge at SEMA: Video presentation offers first look at the 2011 Challenger SRT8's Interior

Last night, the Chrysler Group's Mopar division held a special media event at its SEMA Show booth in Las Vegas to show off its new goodies, which include the 2011 Dodge Challenger SRT8 392 Inaugural Edition, Charger Redline, Durango and the Rich Evans Mopar-powered Challenger. This video from the presentation provides us our first glimpse of the 2011 Challenger SRT8's interior, which doesn't look any different from the current model sans the newly designed and badged three-spoke sports steering wheel. Follow the jump to watch the video clip.

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Mopar to Show 35 Tuned Vehicles Including 2011 Dodge Durango at SEMA Show

Wrapping up our preview on the Chrysler Group's 2010 SEMA Show offerings, we've grouped up the rest of Mopar's products in a gallery after the jump. All in all, Chrysler's in-house tuning division will showcase a total of 35 vehicles in Las Vegas.

Aside from the 2011 Dodge Challenger SRT8 392 and RedLine Charger, and Fiat 500 that we've already told you about in previous posts, it's worth mentioning that Mopar is reading a luxed-up version of the 2011 Dodge Durango called "Black and Tan" as well as an "Off-Road Edition" of the new Jeep Grand Cherokee.

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Dodge Durango Hybrid

Chrysler started to build the Dodge Durango Hybrid 2009 in fall 2008, featuring the 340 hp (250 kW) 5.7 L (345 cu in) Hemi engine with MDS as well as the new Two-Mode Hybrid system developed with General Motors and BMW. The manufacturer claimed an almost 25% gain overall fuel fuel economy and an almost 40% gain in the city. EPA testing on the Hybrid Durango with the Hemi V8 engine indicates fuel mileage to be about 20 miles per US gallon (12 L/100 km; 24 mpg-imp) (city) and 22 mpg-US (11 L/100 km; 26 mpg-imp) (highway) for 2009 model. The normal (non-hybrid) Durango with the 5.7 L (345 cu in) Hemi and 4WD gets 13 mpg-US (18 L/100 km; 16 mpg-imp) (city) and 19 mpg-US (12 L/100 km; 23 mpg-imp) (highway).

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