That’s no mean feat, though intriguingly Kia Belgium have found that a lot of new car buyers believe the seven year warranty scheme is too good to be true. Either there’s a catch, or it doesn’t cover all Kia models, or there’s some extra charges that need to be paid first.
To counteract these rumours, and gain some additional customers, Kia Belgium hooked its General Manager Benoit Morrene up to a polygraph (lie detector) and let the general public ask him questions in an online, streamlining environment.
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However, two decades is a very long time in the automotive industry. Since then Kia has changed remarkably on its way to become an important player on a global scale. In 2010, Kia sold a record 56,114 cars in the UK and, for the first time ever, more than 2 million units worldwide.
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The South American nation’s US$6 billion (€4.19 billion) trade deficit has already led to one Porsche distributor agreeing to export wine and olive products, while similar deals have been struck with carmakers Chery, GM, Peugeot-Citroen, Alfa Romeo, Mercedes-Benz, Volkswagen, Fiat and Ford.
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Muno, Sock Monkey, MR. X, the vintage robot and teddy bear will star in two new 30-second TV spots for the 2012 Sorento CUV. As with the original campaign, "Joyride 2" was created by David&Goliath, KMA's advertising agency of choice. The first commercial begins airing today and will be followed up by the second spot next month.
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The numbers for U.S. auto sales for the month of May are out and as expected, Japanese automakers continue to be hit hard by the ongoing production disruptions caused by the March 11 earthquake, tsunami and nuclear disaster in their home market. As a result, Toyota’s sales plunged 33.4% over the year-ago month to 108,387 units, while rivaling Honda saw its sales fall 22.5% to 90,773 vehicles, Nissan recorded a 9.1% drop to 76,148 units and Mazda 17,875 vehicles, down 20.9%.
General Motors dealers in the United States delivered 221,192 vehicles in May posting a decline of 1%, while the Ford Motor Co. said its sales decreased by 0.1% to 192,253 cars, trucks and SUVs.
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So sayeth market research firm Polk, and I’m tempted to agree. Hyundai and its partner-brand / internal rival Kia have steadily been evolving into truly world-class carmakers. They’re keenly priced, inoffensive to look at and comprehensively covered quality-wise – everything the vast majority of new car buyers want in this day and age.
We first heard rumors about a range topping Kia sedan referred to by most as the K9 in late 2009, but now, the word is coming from two company officials.
"We have an interest in all new models under development. A rear-wheel-drive premium sedan could be seen as a logical step from the Optima to the next level of Kia development," Kia Motors Australia COO Tony Barlow told Drive, an Australian car site. "It is far too early at this stage to be any more precise about the car but we will definitely maintain a watching brief,” he added.
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The 2012 Rio5 is available with a 1.6-liter GDI four-cylinder engine with the option of either a six-speed manual transmission or six-speed automatic. The direct-injection four-pot delivers 138 horsepower, and thanks to the addition of Kia’s ISG start-stop technology, it returns 30 mpg in the city and 40 mpg on the highway.
The cosmetic differences on the outside are limited to the new projector headlamps with LED daytime running lights, a redesigned bonnet, restyled front and rear bumpers, plus the new LED tail lamps. Inside, Kia updated its audio offerings and added the new ‘UVO’ in-car hands-free communication and infotainment system. There’s also a new Premium Package with heated front seats, leather seat trim, automatic climate control, and a navigation system.
The North American Rio sedan keeps the hatchback model’s front end styling with the large, almond-shaped headlights adding a new window line and a different rear end design. Same goes for the interior which is identical to the five-door model we saw in Geneva, sans the different trim and features.
The first global debut concerns the four-door sedan version of the 2012 Kia Rio, which was unwrapped in hatchback form at the Geneva Salon in March. The 2012 Rio sedan will be joined by the North American debut of the Rio5 hatchback.
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Making its world premiere today at the at the Seoul Motor Show, is Kia’s Naimo electric crossover utility vehicle (CUV), a B-segment sized concept car that will serve as a test-bed for the company's EV technology. Penned by Kia's international design team in Seoul, the car takes its name from the Korean word “Ne-mo”, which is pronounced ‘Neh-mo’ and means ‘square shape.
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