Kia Celebrates 20 Years in the UK

Today, June 30, Kia celebrates the 20th anniversary since it sold its first ever car in the UK. In 1991, the small hatchback Pride was the only Kia model on sale in Britain and in that year, the company managed to sell just only 1,786 cars.

However, two decades is a very long time in the automotive industry. Since then Kia has changed remarkably on its way to become an important player on a global scale. In 2010, Kia sold a record 56,114 cars in the UK and, for the first time ever, more than 2 million units worldwide.

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Kia Reunites Joyride Characters for New 2012 Sorento Ad

Though not as successful as their music-loving hamster counterparts, Kia’s oddball cast of life-size children's characters from last year’s Joyride commercials are back for a new advertising campaign.

Muno, Sock Monkey, MR. X, the vintage robot and teddy bear will star in two new 30-second TV spots for the 2012 Sorento CUV. As with the original campaign, "Joyride 2" was created by David&Goliath, KMA's advertising agency of choice. The first commercial begins airing today and will be followed up by the second spot next month.

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2011 Hyundai Santa Fe and 2011 Kia Sorento Recalled for Defective Brakes

The Hyundai Group has issued a separate recall for each of the 2011 Hyundai Santa Fe and 2011 Kia Sorento over the same issue concerning the rear brake calipers that may not have been properly machined.

According to the National Highway Traffic Safety Administration, the defective calipers could lead to brake fluid leak, followed by illumination of the malfunction indicator light indicating the brake fluid level is low and should be checked, then a soft or spongy brake pedal feel. If the problem is not taken care of, it will lead to reduced braking power.

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