New Peugeot 508 RXH with AWD Diesel-Electric Hybrid Drivetrain Takes on Audi’s A4 Allroad Quattro

Only a week after we brought you spy shots of Peugeot’s high-riding 508 SW, and the French carmaker released the first official photos of the production model that will carry the RXH moniker, ahead of its world premiere at the Frankfurt International Motor Show in September of 2011.

The new nameplate isn’t the only thing that differentiates Peugeot’s new crossover from the rest of the brand’s Outdoor models as the 508 RXH comes with all-wheel drive, courtesy of the Hybrid4 diesel-electric hybrid drivetrain.

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Point, Click and Hold: Peugeot’s Novel Ad Campaign Makes Users Concentrate on Their Computer Screens

Ever see one of those stupid competitions where a group of people try and see who can keep their hands on a car or a truck the longest, and the person who does actually wins that car or truck?

If you haven’t, there’s a documentary called Hands on a Hard Body that covers this in detail, but suffice to say it’s like watching American Idol if all the contestants were unemployed hicks and weren’t required to do anything but stand up there on stage.

So French carmaker Peugeot, never being one to shy away from reinventing something old for the internet age, took the concept and turned it into an interactive webpage.

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SCOOP: Peugeot Trying Out New High-Riding 508 Outdoor

It has only been a few months since Peugeot spun out its newly designed 508 mid-size model in both saloon and Station Wagon formats, but the French acarmaker is already working on a new derivative inspired by its high-riding 207 Outdoor model.

Our spy photographers snagged a prototype version of the 508 Outdoor testing on European roads. Even though Peugeot’s full-body plastic wraps leave much to the imagination, it is obvious that the car rides on a jacked up suspension.

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Peugeot Announces Special Edition RCZ Asphalt for the UK

Peugeot has opened the order books for a new limited edition version of its funky looking RCZ sports coupe. The United Kingdom will receive only 75 right-hand drive examples of the RCZ ‘Asphalt’ with pricing set at £29,995 (equal to US$47,840 and €33,540) a piece.

The Asphalt is based on the top-of-the-range GT trim featuring a 1.6-liter turbocharged four-cylinder engine with 200-horses.

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New Peugeot 107 Sportium Special Edition for the UK Market

When automakers don’t have something truly new to add to one of their models, they tend to introduce special edition versions, which most of the times translates to added equipment features. And that’s the case with the new Peugeot 107 Sportium Special Edition for the British market. Read more »

Peugeot Creates Interactive Print Ad with an Inflatable Mini Airbag for the 408 Sedan

This past February, Peugeot launched the four-door sedan variant of its 308 series in the Brazilian market as the new 408. In one of its first advertising campaigns for the car, the French carmaker wanted to communicate the compact-sized model’s safety features, namely the availability of six airbags with eight protection points.

Peugeot turned to the creative people of the Sao Paulo-based advertising agency Loducca who came up with an interactive print ad for the 408. The company used a supplier from China to create 50,000 mini airbags, which were then inserted in one of Brazil’s most reputable business magazines, the Exame.

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Belmondo’s Chase Scene from Le Professionnel (1981)

Georges Lautner’s 1981 action-thriller Le Professionnel is about a French Secret Service agent betrayed by his employers and left to rot in an African prison camp. After breaking out and returning to his native France, the agent (played by Jean-Paul Belmondo) begins plotting his revenge against the people who set him up. In this scene, Belmondo is attempting to outfox the French Secret Service agents following him.

Belmodono’s car is the red Fiat 131 Supermirafiori while his rivals are driving a black Peugeot 504. There are a couple of 180 degree turns, a handful of nice pit manoeuvres and the prerequisite shot of the Eiffel Tower for the non-Gallic viewers. The chase eventually moves to the grounds of the Palais de Chaillot, where we discover just how overused that, “driving a car down some stairs,” thing was before Jason Bourne got around to it.

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Video: Peugeot EX-1’s Record Breaking Run on the Nurburgring

On April 27, 2011, for the first time in the Peugeot’s history, the French car maker set an official lap record on the Nordschleife race track in Germany. And this was no ordinary feat as Peugeot established an electric speed record with a concept model, the EX1 design study, which we first laid eyes upon at last year’s Paris Motor Show.

With Stéphane Caillet, driver and tuner-technician from Peugeot’s Research & Development Centre, behind the wheel, the futuristic looking EX1 completed a lap around the Nurburgring in 9 minutes and 1.338 seconds (9:01.338) at an average speed of 138.324 km/h (85.951 mph).

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Peugeot's EX1 Concept Breaks the Electric Car Record on the Nurburgring

It's not very often we hear about an electric car taking on the fearsome Nurburgring-Nordschleife track. A concept version of an EV is an even rarer sight on the “Green Hell”, but that's exactly what Peugeot did as it put the EX1 design study at work on the world's toughest circuit.

It wasn't just a pleasure ride, however, since Peugeot visited the ‘Ring to break the lap record for electric cars. And it did, with driver Stéphane Caillet lapping the 20.8-kilometer (12.92-mile) long track in 9 minutes and 1.338 seconds, at an average speed of 138,324 km/h (85.95 mph), in “very unfavorable weather conditions”, according to the French automaker. The previous lap record set by an electric car belonged to the Mini E racer, which lapped the German track last year in 9 minutes and 51.45 seconds.

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Peugeot Unveils China-Designed SXC Crossover Study

Peugeot has a very good reason to unveil the SXC concept at the Shanghai Motor Show, as the crossover model has been designed and developed by the Peugeot Style Studios of China Tech Center. In addition, the SXC name stands for “Shanghai Cross Concept”, with Peugeot claiming that the crossover study was build to suit the tastes of Chinese buyers.

At 4,870mm long, 1,610mm tall and 2,035mm wide, the sleek crossover is a large vehicle. To put it in perspective, the BMW X6 measures 4,877mm long. The SXC features several styling cues seen in recent Peugeot concept cars, such as the SR1, HR1 and the EX1. The French firm said the study combines elements from both SUVs and saloon models.

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Peugeot to Premiere China Market 508 Sedan and New SUV Concept at Shanghai Auto Show

As China’s auto market continues to grow in numbers and significance, carmakers from both sides of the Atlantic and beyond are flocking to the world’s most populous country to reap the benefits. For its part, French automaker Peugeot plans to reinforce its presence in China by launching at least one new model per year into the market starting with the new local market 508 saloon that will be introduced alongside a brand new concept model at next week’s Shanghai Auto Show. Read more »

Toyota, PSA and BMW Closest to Achieving EU’s New CO2 Targets

Toyota, PSA/Peugeot-Citroen and BMW are the carmakers closest to reaching their CO2 targets next year, according to a report by market research firm JATO Dynamics. The targets are imposed by the European Union, whose objective for 2015 is to enforce a fleet average CO2 level of 130 g/km for manufacturers selling cars in Europe.

In order to reach that objective, CO2 targets are lowered progressively each year. In 2009 the average was 145.9 g/km and in 2010 it went down to 140.9 g/km. Emissions regulations will be imposed starting next year, with significant fines to be enforced to automakers that will not comply with the new emissions limits.

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VIDEO : 2011 Peugeot 308 Facelift Commercial is the Next Best Thing to a Wet T-Shirt Contest...

You can never get it wrong when casting attractive women in commercials, right? That's what the people from Peugeot must have thought when they commissioned this TV ad for the restyled Peugeot 308. The car plays a very marginal part in the commercial, with the 30-second long footage being dominated by the Peugeot's owner, an attractive young lady who walks with no umbrella in the pouring rain just to get to her beloved 308. Not the most creative of ads, but at least the people from the casting department did their job.

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Internet Sales, the Next Big Thing for Renault's Dacia and PSA’s Rumored Simca Budget Brands

A low-cost company has to find low-cost ways not only to produce, but also to market and sell its products. This is why Renault devised a strategy to sell Dacia models online, through an Internet sales program that will be implemented in Europe.

“Internet sales will quickly become a reality. Many of our customers know what they want before they step into our showrooms, so an online sales channel makes sense,” said Gerard Detourbet, head of Renault's low-cost program.

But that isn't the only reason. Renault will be soon facing the threat of a low-cost rival coming from the French group PSA Peugeot-Citroen. Rumored to receive the abandoned Simca name, the new make could sell its vehicles exclusively through the Internet, as sales chief Jean-Marc Gales hinted at the Geneva Motor Show.

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My Top 10 Concept Cars of 2010

In less than two weeks, 2010 will draw to a close. So what better time to look back at the real stars of this year’s motor shows: the concept cars! Enter into a world where considerations like practicality and profitability fall by the wayside and the world’s designers and engineers show us their true potential. Let’s count down...my Top 10 Concept Cars of 2010!

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Find of the Day: Iranian President Mahmoud Ahmadinejad to Auction off his Peugeot 504

Want to buy a car owned by Iranian President Mahmoud Ahmadinejad? Well, if for whatever reason the answer is yes, here's your chance. Iran's state television reported on Monday that the country's president has decided to auction off his 1977 Peugeot 504 sedan to raise money for the Mehr Housing Plan, which is aimed at providing affordable housing for low-income families.

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Meet the 90X, Peugeot’s Next Le Mans Contender

Say bonjour to Peugeot Sport's next generation racing car, currently codenamed 90X. Set to compete in the 2011 racing season, the 90X will replace the four-year-old 908 HDi, which took first place in the 24h of Le Mans in 2008.

Peugeot had entered four 908 prototypes at this year's edition of the Le Mans, but while the racers took the top four spots in the qualifying round, all four cars had problems and were retired before the end of the race. This was the first time that none of the Peugeot 908s finished the 24-hour classic. So now, the French carmaker is preparing its successor that has just completed its first track test.

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New Peugeot 207 Sportium Special Edition for Britain

There's a new addition to the range of Peugeot's 207 hatchback. It's called the "Sportium" and it builds on the specification of the previous special edition ["special edition" translates to "higher-spec model" in Peugeot's language...] 207 Millesim model. Available exclusively as a hatchback with a choice of either a VTi 95HP Euro 5 petrol engine or Peugeot's new HDi 92HP Euro 5 diesel engine, the Sportium is priced in the UK from £12,595.

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225 lb Mother Killed in Crash, Peugeot Admits Not Crash Testing for Heavier Drivers

On the 20th of January, 2009, 56-year-old mother-of-three Judith Evans was killed when her Peugeot 107 hit a Vauxhall Vectra in a head-on collision in Buckinghamshire, UK. The matter recently went to court where it was heard that the victim sustained multiple fractures and chest and abdominal injuries which the Thames Valley Police noticed were unusually severe given the force of impact.

Experts from Peugeot and Vehicle Safety Consultancy Ltd believe that the 107 should have provided good protection for this sort of crash, and yet this was not the case. Why?

Evans' Peugeot 107 met all EuroNCAP safety standards, with the 107 and it's Citroen C1 and Toyota Aygo siblings having scored four stars in a 2005 test. It was fitted with front seatbelt pre-tensioners and load limiters along with front and side body airbags for both driver and passenger.

The investigation suggests it may have to do with weight. Not the weight of the Vectra compared to the 107, as Peugeot has suggested, but the weight of the 107's driver.

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BMW Group and PSA Peugeot Citroën want to Expand Cooperation to Hybrid Systems

The ongoing love affair between the BMW Group and PSA Peugeot Citroën has just become more intense as the two companies announced today their intention to further expand the cooperation to include hybrid components for front-wheel-drive vehicles by singing a memorandum of understanding. Both parties have agreed not to disclose financial details of the agreement.

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